Resume
Experience
15.05.2022 - Present
Digital Marketing Manager
London, UK
Highlights: Implementing an emailing strategy that increased revenue by 13900% by using a brand loyalty scheme.
​
• Working with individuals or small businesses to help them set up their website, create content calendars and strategy for email, social-media, paid ad's and SMS.
• Providing knowledge and sustainable processes so my clients can run their own marketing initiatives.
07.03.22 - 23.06.23
Marketing & Communications Manager
London, UK
Highlights: Contributing to the content and design team to bring a new digital product to market with a brand activation campaign and project managing the redesign of our current website to fit our new branding.
• Working with a range of partners to construct marketing campaigns via emails, phone calls, Zoom, and in-person meetings.
• Writing and creating monthly reports from our email, website and social media data and propose improvements.
• Leading the Social Media Officer to implement our online strategy and keep communications up to date.
• Using keyword research to write articles, newsletters, blog and social media posts.
08.03.2022 - 04.03.2022
Digital Communications Manager
Newcastle, UK
Highlights: Redesigning our website with WordPress for better user experience, SEO implementation and navigation.
​
• Creating and leading SEO campaign strategies that target clients and create lead generation.
• Working with the recruitment team to implement a paid advertising strategy to create brand awareness to recruit.
• Using market research to implement and manage design briefs for marketing materials.
• Improving company culture through employee progression and success stories and policies that push for progress and development.
19.09.2020 - 19.12.2020
Digital Marketing & Social Media Co-ordinator
Dublin
Highlights: Utilising data to redesign our LinkedIn visual content which boosted organic impressions by a record high of 1,934.
​
• Co-ordinated with recruiters to support client and candidate engagement by creating social media content, PowerPoints, Salary Surveys, Excel spread sheets, articles and brochures.
• Updated and maintained website information and blogs, through SEO practices.
• Maximised the overall user experience through site navigation, content development, and promotional campaigns.
19.09.2015 - 20.05.2019
Sales & Content Executive
Leeds
Highlights: Contributing 30% to my team's monthly sales target within the first 3 months, which led to a promotion to Sales Manager, where I motivated a team of 10.
​
• Managing a sales team to develop tactical marketing plans to support market penetration and meet sales objectives.
• Using Instagram Insights and Facebook ADs to execute results driven social media strategy.
• Attending events to produce live social media and YouTube content to increase brand awareness and sales.
19.06.2016 - 20.09.2016
Social Media & Marketing Assistant Volunteer
UK
Highlights: Using my interest in fashion and marketing, I implemented a social media campaign that helped promote sustainable fashion which led to a pop-up store at a university event which increased brand awareness and their sales by 43% in the first month.
​
• Creating media through photography to advertise products on social media outlets such as Facebook, Ebay and Gumtree.
• Illustrating graphics for print media to assist with product and brand awareness.
• Liaising with customers to build genuine relationships.
Professional skillset
Content Creation
Data Analytics
Reporting
Management
Problem Solving
Social Media
Strategy
Email Marketing
Education
2:1 Fashion Marketing (BA)